Off-Page SEO: What It Is, Why It Matters, and How to Improve It

 Before we get into off-page SEO, let’s first talk about on-page SEO.

On-page SEO, also known as on-site SEO, is search engine optimization done on your website.

It’s an umbrella term that covers optimizing site loading speed, URLs, title tags, meta descriptions, keyword frequency, alt text, internal links, etc.

The purpose of on-page SEO is to make it easy for search engines to understand your website and improve user experience.

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