A new piece of content in real estate is not always a good thing. The surgical messaging techniques within your organic content plan teach you how to increase the effectiveness of your B2B SEO strategy for your website. All current organic SEO strategies in marketing agencies are based on the idea that you are starting with new content that people will want to read. The chart below outlines a scalable buyer's journey framework that is actionable enough for optimizing content throughout your sales process for you to walk away with insightful pointers on how to refine your messaging across the buyer's journey.
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