There are two types of SEO in this world: on-page and off-page.
It’s not uncommon for one type to receive more attention than the other in many marketing playbooks. However, the reality is, each type of SEO matters and needs to be balanced by the other.
As you’re building out your SEO strategy, you’ll want to know the difference between on-page versus off-page SEO. Keep reading for a breakdown of the two, and how to balance on-page techniques with off-page techniques to give yourself the best chance at ranking.